• Snap has announced a series of enhancements to its ad system aimed at providing improved results for all ad partners. This includes new ad formats that use its full-screen display to showcase ad offers and messaging. The platform has also implemented a streamlined app download experience for app advertisers, enabling users to install apps without leaving Snapchat. Snap is offering a new way to bid on click-through conversions within seven days called “7/0 delivery optimization” and is testing an option to bid on the value of purchases driven, not just the quantity of purchases. Additional improvements are covered in the blog post.